'Buying In' is a new book by Rob Walker, most of you will know Walker through his blog, Murketing, or his column for the NY Times, a hugely well respected commentator on the topic of marketing and commercalism, and the host of one of my favourite blogs. Buying In, is a provocative look at our relationship with products, not just as consumer choices, but as conscious expressions of our identities, this book will make you think differently about what we buy and why we buy it. The book even mentions Slam X Hype, stay tuned for more info, Buying In, will be on sale from Random House this June, for now though, you can read the first 4 chapters here as a preview.